Here is Janet Albrechtsen commenting on the brave guys who managed to subdue the Sydney knife attacker. Isn’t this toxic masculinity according to feminism? And where would civilisation be without it?
“The conflation of traditional masculinity with the poorly defined “toxic masculinity” won’t stop bad behaviour because when words lose their meaning, they lose their punch. Take the Gillette ad, “The Best Men Can Be”, where Procter & Gamble tried to hijack this latest fad to turn a profit. Proving that consumers are not fools, it didn’t work. This month, P&G reported a net loss of $US5.24 billion ($7.73bn) for the quarter ending June 30. The company said men today like more facial hair. The company could have added that men today don’t like being told that masculinity needs to be redefined by a preachy razor ad showing a series of men behaving badly. While whoops of delight came from Jane Caro and Clementine Ford, more thoughtful viewers saw an advert with as much nuance as a lightning bolt from God. Perhaps Gillette’s next foray into “The Best Men Can Be” will include some vision of those brave men saving Sydneysiders from further violence earlier this week. It does no one any favours when gender is used as a cheap weapon, a stunt for ulterior motives. This week, for example, former foreign minister Julie Bishop fronted a camera, again, to talk about her time in politics, again, this time on Andrew Denton’s Interview program on the Seven Network.