Nudge theory is now part of social psychology, comprising ways of getting people to change their behaviour without strict coercion, such as by incentives; it is the carrot covered in sugar, rather than the stick, which was used by the oppressive state during the Covid mandates. You know police bashing protesters and things like that. Now it is something banks and other institutions are getting into, to change behaviour to produce “sustainability.” Of course, it is a total illusion, for if things are as bad as even the IPCC and groups like Extinction Rebellion say, it is far too late for nudging. And indeed, the system, as seen in the attacks upon farming, has itself moved to more extremes. No doubt though this will all fit into a bad social credit system, just around the corner if we let it.
https://nakedemperor.substack.com/p/banks-will-nudge-you-towards-sustainability