“The lady doth protest too much, methinks”: Hamlet Act III, Scene II. The remarks, now named by psychologists as the “Streisand effect,” https://en.wikipedia.org/wiki/Streisand_effect , occur when denying something obvious leads to a confirmation of its existence. An example of this occurred last year in former FBI director, James Comey’s calm that there was no Deep State at all!
https://www.breitbart.com/politics/2018/12/23/james-comey-theres-no-deep-state/
“In testimony, former FBI Director James Comey exclaimed “there’s no deep state” before going on to suggest that workers risk their jobs by “speaking out” –purportedly against President Donald Trump. During testimony before the House Judiciary and Oversight and Government Reform committees last week, Comey was asked by Rep. Elijah E. Cummings (D-Md.) for suggestions on how the nation should get back “on track” after the “storm” it is currently weathering – a clear reference to Trump’s presidency. Comey responded by launching into mini-speech about the resilience of America, while insisting there is no “deep state” and urging people to speak out: