As an example of the extreme deracination of modern times, a Scandinavian airline, SAS put out an ad saying that there is nothing Scandinavian, and that everything is copied. It is the standard politically correct anti-Nordic thing to do, but the interesting thing is that the ad was pulled after massive criticism.
https://www.youtube.com/watch?v=ShfsBPrNcTI&feature=emb_title
https://www.youtube.com/watch?v=_4UF40bGotk&feature=emb_title
https://www.bbc.com/news/world-europe-51478279
“A Scandinavian airline has pulled an advert after it was criticised by anti-immigration parties for belittling the region's history and culture. "What is truly Scandinavian? Absolutely nothing. Everything is copied," the SAS advert begins. The iconic Swedish meatball, Danish pastry, and Scandinavian parental leave are then attributed to Turkey, Austria and Switzerland. SAS said they believe they were the target of a co-ordinated online attack. The advert pointed out that liquorice came from China, windmills were invented in Iran, and that the progressive politics the Nordics are known for originated in Greece and the US. "We take everything we like on our trips abroad, adjust it a little bit, and it's a unique Scandinavian thing," the advert, which was taken down on Wednesday, claimed. Danish & Co Noa agency produced the campaign, which SAS defended as highlighting how travel "inspires individuals and societies." Politicians with Danish and Swedish anti-immigration populist parties criticised the message.”
