Readers need to have a look at the recent Volkswagen ad that was banned because of … well …sexism! The ad features a woman and a man in a tent on a cliff face, two male astronauts floating in a spaceship, a male para-athlete doing a long jump, but then in the final scene, a woman sitting on a bench with a pram. The VW races by, air rippling over her outfit, which for insane feminists would be symbolic rape, because … what is not?
https://www.motor1.com/news/365338/banned-vw-ad-gender-stereotypes/
https://www.express.co.uk/life-style/cars/1165581/vw-golf-advert-banned-video-volkswagen-eGolf
“The new rules from the Advertising Standards Authority, which have only been enforced since June, state: "Marketing communications must not include gender stereotypes that are likely to cause harm, or serious or widespread offence." … Three people complained about the ad for Volkswagen’s electric eGolf vehicle as they insisted the advert had shown men engaged in adventurous actives while a woman was cast in a stereotypical care-giving role. Volkswagen said its ad was not sexist and that caring for a newborn was a life-changing experience about adaptation, regardless of the gender of the parent depicted. The German car manufacturer also stated that its advert made no suggestion that childcare was solely associated with women, and the fact that the woman in its advertisement was calm and reading could be seen as going against the stereotypical depiction of harassed or anxious parents in advertising. However, the ASA disagreed and said the advert presented gender stereotypes "in a way that was likely to cause harm and therefore breached the code." It said by allowing images to be compared between men "in extraordinary environments and carrying out adventurous activities”, with women who appeared "passive or engaged in a stereotypical care-giving role", the ad had suggested that stereotypical male and female roles were exclusively associated with one gender.”
