There has been a big storm here in the US, not in a tea cup, but a beer can, with Bud Light beer, a once good drop, featuring transgender “influencer” Dylan Mulvaney drinking transgender-themed beer in a bathtub. We have seen things like this, as companies go woke. But, the backlash, as detailed below has been greater than expected, since beer is pretty much the cis male drink. A beer merchandiser said of the situation; "I've never seen such little sales as in the past few days... I can't feed my family." Go woke; go broke, indeed.
It is not clear why a beer company would go down this line, but it is weird times.