For some time corporations have been pursuing a Left wing social justice agenda. This occurred to a limited extent in the late 1960s and 1970s, with probably the entertainment industry leading the way. In recent times the number of companies supporting ever-more radical Left causes has grown, with Black Lives Matter scooping heaps of cream, and more recently the transgender agenda being taken up by companies such as Bud Light beer, Target, and the North Face. Consumers have voted with their credit cards, and various companies got a rude awakening, when sales fell, and profits plunged.
It seems that consumers will no longer put up with being told what to believe, and having ideologies rammed down their throats, so to speak. This shows the vulnerability of companies, who at the end of the day, if they ignore the central tenet of a business, to make a profit, will make a loss, and eventually go bust. It is the gentle joy of natural selection.
