Who Loves Lesbian Cars? By Mrs Vera West

     There is a Renault car advertisement that tells a “moving” story of lesbian love; well, the cars are doing a lot of moving anyway. Read on:

“RENAULT'S heartwarming new Clio advert has left viewers in tears at the featured lesbian couple's love story, which spans over three decades. The two-minute video follows the romance of two woman that meet as children before falling in love and later reuniting as adults. The heartwarming advert features an acoustic cover of Wonderwall by Rahel Debebe-Dessalegne. Many social media users have been blown away by the storyline, suggesting it's a rival for the traditional John Lewis sobfest that seems to send fans into a frenzy each year.

One posted on Twitter: "Waiting for a good Christmas advert to have a good cry and getting it from the Renault Clio ad instead." Another added: "Forget the John Lewis ads, the new Renault Clio advert is a masterpiece.
"It's so refreshing to see #LGBT representation, and as an advertising geek, I love the clever '30 years in the making' strapline that reflects the couple's moving story." While a third wrote: "The new Renault Clio ad might be the best ad ever made." Renault's ad celebrates the romance between two women, one from France and the other from Britain, who have known each other from a young age. The clip begins with a young red-haired British girl named Gemma being driven off in a red Clio to spend time with a family in France. She is greeted by Sieza, a dark haired French girl of similar age - the two then begin bonding over music. The girls become great friends while in France, before meeting later on in life as teenagers, when the French teen visits England for the first time. After embracing at the ferry, they take their Clio car around the country. The girls, who by this time are romantically involved, take a dip in the sea before they share an kiss in the front seats of the car.

When Sieza leaves, they write love letters to one another, which are discovered by Gemma's father who becomes furious and reduces her to tears. Gemma's dad is seen furiously screaming at her while holding the love letters the girls sent to each other. Time passes, and Gemma watches Sieza walk down the aisle at a wedding...however she is getting married to a man. However the marriage doesn't last, as Sieza realises she is still in love with Gemma, before hopping in the car and driving to her. In the final scene, more time passes. The couple drive with their daughter in an orange Clio, the most recent generation of the car, to Gemma's parents’ house, where all are welcomed with hugs. The advert ends with the tagline: "The All-New Renault Clio: 30 years in the making." One viewer tweeted: "Anyone else weep every time they watch the Renault Clio love story ad?" While another wrote: "The new Renault ad is some powerful marketing."


     Wow, haven’t we come a long way? And, shouldn’t the advertisement have embraced even more diversity by having non-white lesbians, say, an Asian and a Black? Many combinations are possible. Isn’t it white privilege, come to think of it? Oh dear, this next Renault ad must come with an adults’ warning, although I bet children got to see it; talk about pushing the boundaries:

     Well, we won’t be buying a politically correct Renault. Put that on the list, with the shaving company and everything else. Soon, we will buy nothing much at all, living off grid and making our own tools and things from good old traditional materials, and the junk from this decayed civilisation. I received an email from James who said that this article well summarised the liberal politically correct mind set:

“We sometimes find ourselves wondering aloud why our “free” media suspiciously resembles something to come out of the Soviet Union, since not only does it nearly invariably lean Left, but the many different independent companies seem to agree on the same narrative. This leads us to look for a conspiracy, but we should first ask whether what we see is actual or not. In particular, two points make it worth reconsidering. First, human groups converge on the same lowest common denominator ideas because groups without goals unite themselves on negativity so that the individual has an excuse for low performance, the self-organizing tendency of propaganda arms like the American media can be explained as simply groupthink. Second, media has lost the audience it once had, which was one American national population. Up through the 1950s, it was possible to advertise knowing that you were selling products to an ethnic Western European, Christian, moderate conservative, family-oriented, and upwardly-mobile person.

Now, media must contend with many thousands of little niches and special interest groups. Are you selling to transgender midget homosexuals, or femdom-oriented rural pajama boys? Without one culture — something that arises from having one ethnic group — there is no general audience. That makes advertising very expensive, and throws media into a bad place because they need to come up with an identifiable audience in order to sell products. They settled on Leftists because that is the only group that crosses racial, class, sexual, sexual preference, religious and ethnic lines. In other words, Leftism is the lowest common denominator. Where they used to market to the middle class, then during the 1990s started advertising to total Twits at twitter morons, now they have to sell to total morons who have no culture except Leftism and liking to buy products to show off their lifestyle narrative.”

     In other words, the bottom line, as always is money.



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Friday, 12 July 2024

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