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The Golden Arches of Processed Food, Part By Mrs Vera West
At least there are some amusing symbolic, and totally pointless virtual signalling during these times of collective insanity, of the coronavirus plague, or whatever. Will changing symbols change behaviour? Are viruses listening, relaxed in their microscopic safe spaces?
“McDonald's, Audi, and Volkswagen are the among the brands to have created 'social distancing' versions of their iconic logos. The term has become popularised because of the rampant spread of coronavirus around the world. People are being advised by national governments to stand around 6 feet apart from each other to minimise the risk of catching the potentially deadly virus. Last week, McDonald's in Brazil pulled apart their iconic golden arches logo in a picture which was posted on their Facebook page. The tweaked logo led to criticism from Democratic presidential hopeful Bernie Sanders. He responded by saying: '@McDonalds give your workers paid sick leave'. Car brand Audi released a video showing its logo with the four rings separated as they called on customers to keep their distance. Similarly, Volkswagen, whose parent company owns Audi, promoted a similar video where they separated the V and W in their logo. And Coca-Cola is currently running an advert in the now-deserted Times Square in New York showing space between each of the letters of its logo. It is accompanied by the slogan, 'Staying apart is the best way to stay connected.' And while sportswear brand Nike has not tweaked its logo it launched a social media campaign with a strapline which read, 'If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.' McDonald's has been forced to close all its stores in the UK and the US in response to the coronavirus outbreak.”
Anyway, it will keep CEOs amused while the companies go bankrupt.