Coon Cheese gets Cancelled By James Reed

     I understand; someone found it offensive; but at least we still have the tastiest cheese on the planet, to eat at home under lock down and cancellation. Once cheese is banned itself, whatever shall I do for fibre?

“The Coon cheese brand name will be scrapped from Australian supermarkets after 78 years by its Canadian owners. Aboriginal activists have spent the past 20 years lobbying to have the brand name changed as the word 'coon' is demeaning to people of colour. On Friday, the company announced it had decided to retire the Coon brand name. The move comes after the Black Lives Matter movement gathered momentum in the wake of the death of George Floyd. The company confirmed it would look for a new name which 'aligned with current attitudes'. We performed a careful and diligent review of this sensitive situation,’ the CEO of Saputo, which makes the cheese, Lino Saputo Jr said. 'We wanted to ensure we listened to all the concerns surrounding the COON brand name, while also considering comments from consumers who cherish the brand and recognise the origin of its founder Edward William Coon, which they feel connected to. 'After thorough consideration, Saputo has decided to retire the COON brand name. 'As part of this process of transformation, we commit to keep our stakeholders informed as we move forward.”

     Well to align with current attitudes, if that is what is required, how about the new name: Black Lives Matter Cheese? Good, eh, I thought of it myself?



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Thursday, 29 October 2020
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