Levi Strauss & Co., which has pursued all matter of woke causes (detailed below) has sought to go into diversity over-drive by using computer generated images of non-whites to promote its clothes, and the criticisms have been intense from the diverse who think that real people should be used. But, continuing the “logic” of diversity, computer “people” must not be discriminated against, so in terms of progressive ideology, this is just a continuation of all that has come before.
https://www.theblaze.com/news/to-diversify-clothing-models-levis-scraps-real-human-beings-altogether =
“The corporate jean peddler Levi Strauss & Co. recently announced a partnership with an AI company that would help it create computer-generated fashion models to "advance diversity" as part of a broader DEI initiative.
Levi's suggestion that simulacra of "diverse" persons rather than real human models on its site would result in "a more diverse and inclusive customer experience" was not well received.
The San Francisco-based corporation went into damage-control mode this week, noting in a statement Tuesday that the company does not see this plot "as a substitute for the real action that must be taken to deliver on our diversity, equity, and inclusion goals."
Gay, anti-racist denim
Levi's has endeavored to paint itself as a progressive force in the world.
On its website, it claims the company "had the courage to reject racial segregation," takes the specter of anthropogenic climate change seriously, and has "been advocating for the rights of the LGBTQ community for nearly three decades."
Its site also notes that in 2019, Levi's involved itself in the political fight to afford boys access to girls’ bathrooms in Florida and was one of three companies in 2015 to publicly endorse the Equality Act, which would prohibit discrimination on the basis of so-called gender identity.”
Anyway, jeans are a market ploy from the 1960s to make 19th century work pants into a fashion statement. We can dress much better than that in in casual environments, and there are better work pants in my opinion. And, above al else these sort of brand name clothes are much more expensive that itmes picked up at discount stores.