The globalists. Those shadowy architects of grand schemes, forever tinkering with the world's economic and social machinery like overcaffeinated engineers in a perpetual beta test. If you've been following the twists and turns of their playbook, as outlined in Brandon Smith's sharp-eyed piece below, you'll recognise the pattern: bold proclamations during crises like COVID, followed by a hasty retreat into the shadows when the public pushes back. But do they ever really quit? No. They just slap on a new label, tweak the messaging, and keep the beat going. Let's look at the latest pivot: the subtle shift from the now-toxic "ESG" (Environmental, Social, Governance) to the seemingly innocuous "stakeholder capitalism." Spoiler: It's the same tune, just remixed for 2025's sceptical audience.
Let's rewind a bit for context. Back in the pandemic era, globalist institutions like the World Economic Forum (WEF) were practically high-fiving each other in public. They touted the "Great Reset" as a golden opportunity to rebuild society under their vision: perpetual controls, digital everything, and a farewell to pesky things like private property and free markets. Smith's article nails it, the elites thought they had us cornered, with vaccine passports and climate lockdowns on the horizon. But then came the awakening. Millions realised this wasn't chaos; it was choreography. Resistance surged, from trucker convoys to online exposés, and suddenly, the globalists clammed up.
Fast-forward to 2025, and the silence isn't surrender; it's strategy. ESG, once their darling acronym for forcing "woke" priorities onto corporations, has become a punchline. In the US, ESG funds saw massive outflows in early 2025, with investors fleeing what they saw as politicised investing. Critics lambasted it as "stakeholder capitalism" in disguise, a system where companies prioritise vague "societal good" over profits, often at the behest of governments, NGOs, and big banks. Even Lynn Forester de Rothschild, head of the Council for Inclusive Capitalism, admitted ESG needed to be consigned to the "dustbin" and refocused on "sustainable businesses." Her council, cosy with the Vatican and corporate titans, was born amid COVID hype as a vehicle for this very agenda.
So, what's the new wrapper? "Stakeholder capitalism," of course. Coined by WEF founder Klaus Schwab, it's pitched as a kinder, gentler capitalism where businesses serve not just shareholders but employees, communities, the environment, everyone, really. Sounds noble, right? But peel back the layers, and it's the same centralising force: corporations must align with globalist priorities like DEI (Diversity, Equity, Inclusion), net-zero emissions, and social justice narratives to access capital and markets. In 2025, we're seeing phrases like "stakeholder capitalism 3.0" pop up, emphasising integration of ESG issues without the baggage. The WEF is still at it, with BlackRock's Larry Fink steering the ship despite public backlash, though BlackRock quietly scrubbed much ESG lingo from reports.
This rebranding isn't accidental; it's a survival tactic. As Smith points out, globalists have a history of name-swapping: from "New World Order" to "Multipolar World Order" to "Fourth Industrial Revolution." It muddies the waters for trackers, while keeping the core intact, centralised control via cartels of governments, banks, and corps, global communism cloaked in corporate responsibility.
But is it working? In the US, not so much. Anti-ESG shareholder proposals spiked in 2025's proxy season, and support for environmental/social resolutions dropped to 16% from 32% in 2022. The Harvard Law School Forum on Corporate Governance's mid-year ESG update notes a "turbulent" landscape, with regulatory pushback and political rhetoric forcing a rethink. Yet, in the EU, ESG funds are thriving, thanks to government enforcement. A Conference Board survey found 80% of execs reworking ESG strategies amid US shifts, but not abandoning them. Globally, it's evolving: mandatory sustainability reporting under the EU's CSRD kicks in this year, embedding stakeholder principles deeper.
This isn't defeat; it's adaptation. Globalists thrive on arrogance, but pushback, like the post-COVID awakening, forces pivots. Stakeholder capitalism sells as a "win-win," claiming it boosts profits and share value. But data's spotty; US bull markets help everyone, ESG or not. Without government muscle, it crumbles, proving it's not market-driven but coerced.
Smith's right: victories exist. The info war tilted our way, sending elites scurrying. But the beat goes on because consequences are absent. Corporations still sneak in woke policies, Europe advances the takeover, and NGOs partner up. To stop it? Target the structures, dissolve the cartels, expose the players. Vigilance with temperance, as Smith says. Don't black pill; fight smart. The globalists may rebrand, but so can we: from passive observers to active disruptors.
In the end, their symphony of control plays on, but we've got the power to change the record, if we can muster the will of resistance.
https://alt-market.us/globalists-are-rebranding-their-woke-capitalism-agenda-after-crushing-setbacks/By Brandon Smith
People who carefully track the machinations of globalist institutions might have noticed a disturbing atmosphere of silence since the 2024 elections. I discussed this trend a few months ago in my article "Globalists Go Radio Silent As NATO Flirts With World War III", specifically the dramatic shift that has taken place since the pandemic when organizations like the World Economic Forum ripped the mask off completely and admitted their true authoritarian intentions.
By the end of 2021, most of the world was under maniacal technocratic control and the globalists seemed to think they had western civilization by the balls. The elites were constantly in the media openly touting their plans, from perpetual covid lockdowns, to vaccine passports, to climate lockdowns, to cashless digital monetary systems where all economic liberty is lost, to the "sharing economy" where private property is abolished, to the Fourth Industrial Revolution in which AI runs everything, to the "Great Reset" which would completely undermine the free market system and herald a socialist dystopia.
In my 20 years as an economist, writer and analyst in the liberty movement I have never seen the globalists reveal their true intentions so brazenly. The pandemic exposed an incredible number of people to the underlying reality of the "New World Order" and in that span of around three years the awakening skyrocketed. The number of patriots born during covid was unprecedented.
People realized it wasn't a mere conspiracy theory. World events were not simply random products of chance and chaos. There was indeed a smoky god-damn room filled with nefarious plotting parasites. The march towards global governance was real and now everyone except the dumbest of the dumb knows it.
The powers-that-be were so confident in the success of their endeavor that they essentially proclaimed global government by bureaucrats and corporations in the very midst of covid. Calling it the "Council for Inclusive Capitalism" working in collusion with the Vatican.
The question we have to ask today is, where did it all go? The globalists were so confident and bold and now they are reticent. Did they give up? Or, are they rebranding their agenda yet again?
For example, in 2020 almost no one knew what ESG was. By 2023 everyone understood that the meaningless acronym for "Environmental, Social, Governance" is actually an insidious cover designed to hide the woke capitalism agenda.
Woke capitalism, also known as inclusive capitalism, is a centralization program which links together governments, bureaucratic agencies, NGOs as well as international banks and corporations under one ideological umbrella (globalism, multiculturalism, DEI, climate change, etc). This massive cartel uses monetary incentives and extortion to force businesses and individuals to conform to a woke/socialist model.
For the last decade these groups have been funding a suffocating propaganda campaign, forcing woke indoctrination onto the masses. However, the globalists didn't comprehend the level of push-back that they ultimately encountered.
In their arrogance, they ended up inspiring more resistance, not less. And so, terms like ESG and DEI are being abandoned. Even Lynn Forester de Rothschild, head of the Council for Inclusive Capitalism, was forced to admit that ESG is dead and needs to be rebranded.
Within the occult methodology the natural solution would be to adopt new organizations and new names but maintain the same goals. I've noticed that this happens often with the globalists. At one point the majority of their planning was done within the Council on Foreign Relations and the Bilderberg Group. Then it was the Club Of Rome and the UN. Then it was the IMF. Then the focus switched to Davos and the WEF.
They used the term "New World Order", then switched to "Multipolar World Order", then to "the Great Reset" and the "Fourth Industrial Revolution". This makes it very difficult for researchers to track the most current mechanisms of the conspiracy.
I have found that, in the last year, "Stakeholder Capitalism" has become the fresh code for much of their renewed efforts. It's not a new term, but it is being used more often by the elites to draw less attention. Some use the phrase "stakeholder capitalism 3.0" or "third phase stakeholder capitalism".
The original idea being that corporations can no longer make profits a priority. Rather, they must produce equal outcomes (not just equal opportunities) in order to participate in the interdependent international economy. In order to get access to the system, companies must promote approved narratives on climate and social justice, as well as partner with governments and NGOs to make DEI equity a reality.
The companies that don't participate will face pressure from government officials and will not be able to compete with companies that comply. The problem is, this requires that meritocracy be erased and that producers be forced to subsidize feeders on a planetary scale. That is to say, stakeholder capitalism is global communism cloaked in the humanist costume of corporate responsibility.
The World Economic Forum seems to be doubling down on ESG and stakeholder capitalism with Blackrock CEO Larry Fink at the helm, despite growing public opposition. Though, Blackrock has removed a majority of ESG and DEI related language from their corporate reports.
I recently came across an article published at the end of July from the Harvard Law School Forum on Corporate Governance which outlines the more discreet evolution of ESG (and DEI) in 2025. It reiterates similar observations made by globalists over the past year, that ESG must be rebranded but not abandoned.
It argues that the old political virtue signaling and compliance checklists of the last decade must be set aside (for now) and that stakeholder capitalism should be presented as a "win-win" for the companies and communities involved. It is, in a way, an attempt to sell conservatives on the idea of ESG.
One argument is that companies that engage in ESG-like policies "make more money" and gain more share value. Limited data is produced to support this claim, and I would point out that stock markets overall have been on a frightening bull run since the election.
Companies that are NOT engaging in ESG are doing just as well as those that are, at least…in the US. Harvard notes that outflows from ESG funds are prevalent in America, but in the EU they are becoming more successful. I'm seeing similar trends in Canada and Australia – Anywhere that governments are working with globalists to enforce DEI standards on companies, ESG funds are obviously going to outperform.
It's a cartel, remember, and western political leaders are the enforcers. The US is the only place where ESG is in retreat. This could change in the near term as Europeans grow increasingly rebellious against the multicultural coup, but it does illustrate the fact that woke capitalism (stakeholder capitalism) cannot survive without government intervention.
This is not to say that progress in the fight against globalism has not been made. I grow tired of black pilled mouth-breathers that act as if there have been no victories and that everything is going "according to the globalist plan". If this was true then they would have proudly and publicly moved forward with their Great Reset instead of running back into the shadows.
That said, vigilance requires temperance. Behind the scenes many corporations are still introducing woke policies and they are even advancing the globalist takeover in Europe. The fight must focus on these specific companies and their NGO partners; it is not the job of corporations (or leftist politicians and NGOs) to enact social engineering. They are not qualified to determine the greater good because they are not good people. They are driven by the desire for power, not morality or reason.
The globalists have lost the information war, but they keep coming back because they have yet to face real world consequences for their hubris. The only way to end the nightmare permanently is to dissolve the structures that give them their influence, or, remove them from the equation entirely."